02 Jul WE CONTINUE TO LOOK INTO ALL ASPECTS OF THE LIGHTING INDUSTRY with Mr Gary Heald of Projection Lighting
We put seven questions to Mr Gary Heald MD of Projection Lighting a company we thoroughly recommend here at LIT as one of the leading Businesses in the industry that produce quality and excellent service in a industry that needs more of this. Here are his answers below and they are extremely interesting and correct in so many ways … Read on..
QUESTION ONE… DO YOU THINK THE LIGHTING INDUSTRY IS TOO UNREGULATED AND SHOULD HAVE MORE CHECKS TO STOP THE PROBLEMS WITH POOR PRODUCT QUALITY?
The last thing any industry needs is more regulation , it would help if Led products went through a more detailed grading analysis, separating the wheat from the chaff . For example, currently the performance standard for Led Modules is 62717 and it does little to differentiate best in class. Users need to know what they are buying but industry regulation should play no part.
QUESTION TWO… LEDs, ARE THEY NOW THE TOTAL FUTURE OF LIGHTING BOTH IN DOMESTIC AND COMMERCIAL SECTORS AND WHY?
They are the immediate future of the industry . Led products , at their best, are far more efficient than any other white light source available. Well designed LED products outperform anything else in terms of every measure we have ie efficacy, colour accuracy and stability, longevity and reliability. Some niche areas exist where led is not always the best solution , many applications may not have a good enough Led luminaire design available yet but as a light source it now outperforms anything else available and the performance is improving fast , and the technology may take 10 more years to fully develop. The only commentators who believe Oleds have a significant future are those who have invested huge amounts , however due to its huge costs it may never be anything other than peripheral .
QUESTION THREE… IS CHINA AND OTHER ASIAN COUNTRIES SOLELY TO BLAME FOR THE CHEAPER AND SOMETIMES POOR PRODUCTS PARTICULARLY IN LEDS THAT ARE POPULATING OUR INDUSTRY OR IS IT SIMPLY UP TO THE SPECIFIER TO DO THEIR HOMEWORK ON WHOM THEY USE?
Although the production of Led product is globally oversubscribed, possibly caused by the Chinese government handing out grants to anyone in that market, poor quality Leds and the apparent proliferation of poor product available has got nothing to do with China. Business is governed by supply and demand, unfortunately the demand in this country is all about Low price. This is the main reason why just about all the major manufacturers in this country make very cheap basic battens luminaires and tin box’s .This is the cheap” shitty end “ of the industry that makes them all bottom feeders who’s products lack design, flair and quality. I can only think of FW THORPE who are large manufacturers in this country that avoid these downwards price and quality spiral. The driving force is demand , most businesses goes through the electrical wholesaler channel and unfortunately they show absolutely no technical knowledge at all . Lighting designers and electrical consultants are becoming more discerning and eventually the market will dictates quality .You get what you deserve.
QUESTION FOUR… IS INDIA AS EXPECTED THE NEXT COUNTRY TO TAKE UP THE PRODUCTION MANTLE AND TO BE ABLE TO OFFER THE MARKETPLACE ALTERNATIVES TO CHINA AND OTHER ASIAN COUNTRIES?
Many industrial commentators say so , I don’t believe that will be the eventuality, the Chinese are very experienced and good at what they do . I am sure there will be competitive new markets that will erode what china make but I believe innovation such as 3 D printing and the desire to control production will bring more business home and away from China than anything else.
QUESTION FIVE… IS THE MARKET TOO SATURATED WITH TOO MANY LIGHTING COMPANIES JUST COPYING EACH OTHERS PRODUCTS AND NOT BEING INVENTIVE – THEREFORE FLOODING THE MARKET PLACE WITH INFERIOR AND POOR PRODUCTS?
Always has been an oversubscribed industry , the human element of the sales process demands choice and that is a good thing , if the demand was for quality we would have a far better industry that exported more and showed greater invention , all us optimists hope so but the reality reveals that all too often price is the deciding factor and the desire for low prices, and not understanding the consequences , is the main reason The market is full of cheap crap!
QUESTION SIX… IS PRICE TOO MUCH OF A MAJOR FACTOR IN THE PURCHASING OF LEDS, AND SHOULD THE SPECIFIERS LOOK MORE AT WHO THEY ARE BUYING FROM AND THE HISTORY AND QUALITY OF THE COMPANY RATHER THAN LOOKING AT THE BOTTOM LINE ALL THE TIME?
Quality of the performance of the light source should be vital , the quality of the manufacturer’s past is irrelevant and a high price is no reassurance to quality. You have to do your homework , understand what performance you require and have independent test results , or simply buy products you know or have seen that perform .
QUESTION SEVEN… YOU MENTIONED THAT ELECTRONICS IS NOW THE WAY FORWARD COULD YOU EMPHASISE ON THIS AND LET US KNOW WHAT YOU MEAN?
5 years ago all lighting companies should have been looking to use Led light sources , those that didn’t paid a heavy price. The same is now true about electronics and control. If you haven’t discovered and started to embrace this you will be marginalized.